ABDada wrote:A few weeks ago we cleared $2000 in profit in one hour using 2 P600s printing just CMYK (single CMYK in those, WUB wasn't used). That was actual profit, not some pie-in-the-sky imaginary profit.
When customers send me artwork for quoting, I give them two prices: with white ink and without. I'll quote $7-9 for a CMYK print and $17-21 for a WUB print, plus I'll tell them "white shirts in 5 days no rush fee, black shirts in 2 weeks".
I'll do a one shirt sample for $3 on white, $20 on black, same day as quote.
If you need 60 shirts, there's no reason to go with white ink. Who would pay $1300 for 60 shirts when you can pay $400 for the same 60 shirts on white? And on the CMYK prints, I make a bigger profit in fewer hours.
ABDada wrote:I offer four options:
CMYK one pass
CMYK one pass with pretreat
CMYK two pass
CMYK two pass with pretreat
Most customers are happy with the cheapest method. I give a $1 discount for customers who are willing to wait three weeks since we do those fill-in style. 75% of customers pay for 0-3 day rush tho.
If it's black ink on color shirts we do two pass CMYK only otherwise people complain.
ABDada wrote:It's all just marketing, really. I know for a fact that most customers will want either double pass CMYK or CMYK+pretreat, but I give them the cheaper option and then a big warning that says "you're selecting one pass color which may give a vintage/faded appearance. please order ONE sample before committing to a larger quantity so you can proof the output yourself in person."
Some customers are fine with one pass color, but most will decide to spend more on two pass or one pass + pretreat later.
I have a faster pretreat machine (I was an alpha tester on the newest XPT open pretreater) so I can pretreat up to 200 shirts an hour with just one operator. That means we pretreat ALL shirts for the day in the morning, stack them up nicely, and then printing is easy peasy.